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Sensus
Project type
Brand Identity & Experiential Design
Date
2025
Location
Madrid
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Sensus is a multisensory experiential design kit developed as a response to one of the defining conditions of contemporary life: overstimulation, attentional exhaustion, and the loss of bodily presence in digital environments.
Grounded in phenomenology, neuroscience, and the psychology of the autonomic nervous system, the project is built on a central premise: perception is not passive; it is an active construction that can be modulated through intentional sensory design.
Sensus identifies three structural emotional states of modern life [ anxiety, apathy, and mental fog ] and proposes a transformation system toward their counterparts: calm, energy, and presence. This is articulated through an ecosystem of physical and digital formats: three perfumed oils formulated for their effects on the nervous system, a curated packaging system, printed materials, and a digital platform.

















